The Mac Factor adds something individual and distinctive to the process of speaker development - but what is it?

Well, let's start with what it isn't.

It isn't speaker training. Training is what racehorses and marathon runners do. You train dogs to do tricks. Training is regimented and prescriptive. It isn't that.

It is a way for you to discover what is comfortable, appropriate and effective for you.

It isn't an off-the-peg system or universal method that you have to adopt and slavishly follow.

It is a personal diagnostic assessment of you and your specific needs that leads to advice, assistance and improvement. A process that allows you to develop your own individual style and express yourself through your personality

It isn't a magic formula that will instantly fix all your communications problems.

It is simply designed to make you feel more natural, comfortable and relaxed so that you become more confident and successful when delivering your message.

The Mac Factor lets you get that message across more effectively. Whatever the message is - whatever the means of transmission, the words you use and the way you use them make all the difference.

There is no single way to say what you want to say. It depends on you and your needs, your strengths and your weaknesses, your audience and your intentions.

We simply help you to find the way that is best for you. If you want to find out what that is - get in touch.

You can get The Mac Factor into your presentations in many ways. In your office, on-site at conference, in a studio or on our premises; on your own or as part of a group; by the hour, by the day or as required; improve you existing skills or start from scratch.

The choices are yours and will depend on what you want to get from the experience. It's all very flexible - and very personal. Just chose what suits you best.

Case Study - BTM Conference:

Every year Adam White, Managing Director of BTM, combines his annual conference with a spectacular and highly appreciated celebration of how much he values his staff. As everyone from branches throughout the UK is invited and those branches have to remain open Monday to Friday, it invariably results in a very hectic, if ultimately enjoyable, weekend get together.

Naturally, it takes a lot longer than that to organise and prepare for such an extravaganza, and Adam has enough to worry about running a successful company. That's why there is one person he would never leave out of his preparations - or start the show without.

"Mac is one of a kind. His interpersonal skills are excellent. He is not only able to listen carefully to the thoughts of both staff and management but has the rare ability to knit the two together creating a win-win.

To me he has been a speech shaper, speaking coach, confidant and, when the pressure is on, morale booster too! A class act when you need it most. If you use him, just don't clash with my dates!"

Adam White, Managing Director, BTM