At The Mac Factor, everything starts with the words, whether they are to be written, recorded, performed, printed or filmed.

Words and the way you use them are obviously the key to effective communication, but if you don't have the time, lack the confidence or simply can't be bothered to come up with them in the first place - don't panic. We can do it for you.

After all, all the words you need are already in the dictionary. All you have to do is get the right ones in the right order and the job's done. What could be easier? Well, almost anything for most people. That's why you might want to leave it to us.

With experience in writing for national newspapers, TV, radio, video, conferences and the public speaking circuit, we can adapt our output to most required styles or formats.

So, whether you looking for the best selection of words to publicise your achievements, summarise your performance, sell your product, impress your colleagues, train your staff, make an impact, cause a stir, raise a laugh or simply set the record straight - give us the raw materials and we'll come up with the words.

We can edit what you have done, create something from your research and information or simply work from a brief and do everything ourselves.

The end product can be in the form of a video script, a conference speech, a magazine article, the template for an interactive CD ROM or whatever format you require.

The only constant is the fact that words we provide will have the desired effect. All you need to do is tell us what you would like that effect to be and let us add The Mac Factor.

Case Study - LAGUNA POND EQUIPMENT

Rolf C Hagen Inc is one of the world's biggest manufacturers of pet products. Their fish care range is particularly successful and recently they have started to manufacture their own Laguna range of pond equipment. The selection of liners, pumps, filters and accessories is so wide and the number of options available to the customer so varied, they were having problems conveying the simplicity of the process involved in creating a beautiful pond or water feature without confusing the consumer with the number of permutations.

TV producer Ken Robinson knew what was needed when he was asked to create a video that would demonstrate the products on offer and at the same time provide instruction on a series of actual pond projects differing in size, style and timescale.

"I have just had final approval from client and they are delighted with your performance. They still can't believe one man can write, perform and deliver their message so succinctly in such a short period of time. As you know, if client's delighted, then so are we. I look forward to the next time."

Ken Robinson, Managing Director, Kra.co.uk Limited